With immediate effect, Rutronik Elektronische Bauelemente GmbH and the wireless manufacturer Nordic Semiconductor expand their cooperation to the whole of Europe. The partnership now includes France, Italy, Spain, the UK and Ireland. In doing so, Rutronik distributes the Nordic solutions for ISM bands (433MHz, 868MHz, 915MHz and 2.4 GHz) as well as transreceiver and receiver components, which are also available in combination with flash microcontrollers. One-chip solutions, designed for ultra-low power consumption at high performance levels and low costs, complete the Nordic Semiconductor portfolio. With these components, Rutronik targets application areas such as PC accessories (wireless mouse and keyboard), intelligent sports equipment, gamepads, industrial applications, remote controls, sensors, home automation and audio applications.

In addition to "High Performance" and "Ultra Low Power Wireless Solutions", Rutronik offers its customers comprehensive support through its Wireless Development Centre. Central bases are Sweden and Germany, from where experts provide trans-national customer support. Additionally, each of the 27 countries where Rutronik is present has locally based wireless experts. This way, Rutronik not only offers a comprehensive wireless product portfolio but also ensures advice and support throughout the entire project cycle – from the selection of products to design-in support right up to series production.

"Our customers shall be the first to take advantage of new technologies, recognise market trends as early as possible and get optimal results from them. In order to provide the best possible service to our customers, we invest heavily in comprehensive, qualified support and selecting the best components. These include the innovative and high-quality products from Nordic Semiconductor. By expanding our cooperation, we are now able to offer this throughout Europe", states Reto Wachter, Nordic Semiconductor Line Manager at Rutronik. "This is a decisive factor since the market for wireless applications will continue to grow over the next year, with applications in the areas of PC accessories, medical technology, intelligent sports applications and industrial applications".

"Over the course of our current partnership, Rutronik convinced us with its solid growth, its area-wide market penetration, its outstanding logistics and customer proximity", explains Geir Langeland, Sales and Marketing Director at Nordic Semiconductor. "It is of great importance to us that our partners are able to service our target markets across the board – and with a correspondingly high penetration. Rutronik fulfils these requirements perfectly".

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