Commencing now, Rutronik Elektronische Bauelemente GmbH and the semiconductor manufacturer ZMDI will be working together even more closely. With immediate effect, the pan-European franchise agreement for standard analog products, which was concluded at the beginning of last year, will be expanded to include the entire product range of the semiconductor manufacturer.

Besides a joint sales strategy, the existing partnership between Rutronik and ZMDI also includes a close cooperation when it comes to defining the products. As a result, ZMDI is able to develop products that are specially tailored to the requirements of distribution customers. At the beginning of the year, a joint team of experts from the manufacturer and the distributor already developed the SARah ADC.
A second converter, also based on the analysis of Rutronik's market survey, will probably be introduced in 2009/2010.

Apart from the jointly developed SARah analog digital converters, which are distributed exclusively by Rutronik, the business relationship will include in future, among others, ASI and LIN bus ICs, sensor signal conditioners, sensor interfaces, temperature ICs, WPAN and Zigbee ICs as well as SRAMs.
With these products the partners will primarily be addressing the markets for automotive electronics, diagnostic medical equipment, industrial automation technology and consumer applications.

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About Rutronik (www.rutronik.com)
Rutronik Elektronische Bauelemente GmbH is one of Europe's leading broadline distributors for semiconductors, passive and electromechanical components in addition to wireless products, displays as well as embedded boards. To round off the product portfolio Rutronik also offers storage technologies from its subsidiary company Discomp. The markets that the company primarily targets include the automotive, telecommunications, consumer goods and industrial electronics industries. Wide-ranging services, expertise in product development and design as well as logistics and supply chain management solutions round off its customer and future oriented range of products and services. The company, established by Helmut Rudel in Ispringen/Germany in 1973, employs about 1,150 staff throughout Europe and achieved sales of EUR 600 mio. in the fiscal year 2008.