Rutronik Elektronische Bauelemente GmbH and Infineon Technologies AG are extending their partnership. With immediate effect, Rutronik is distributing the semiconductor manufacturer’s entire product range to Sweden, Norway, Finland, Denmark and Iceland. The two companies have had a successful partnership dating back to 1993 covering Germany, Austria, Switzerland, France, Benelux, Italy, Spain, Portugal, UK, Eastern Europe, Turkey and South Africa. Rutronik has a strong presence throughout Northern Europe, with branch offices in Kista (Sweden), Albertslund (Denmark), Helsinki (Finland) and Oslo (Norway).

The extension of the franchise will enable Rutronik to offer its customers
in Sweden, Norway, Finland, Denmark and Iceland an even wider range of
semiconductor products. This promises to open up new customer potential for the distributor in these target markets. Meanwhile, Infineon expects its
partner's strong distribution network to bring increased market penetration
into Northern Europe. The Infineon range distributed by Rutronik includes
power products, wireless technologies, discrete components,
telecommunications products and microcontrollers.

Rutronik has been operating in Northern Europe for seven years and has
constantly been expanding its activities in this region. In 2005, Rutronik
Nordic AB was established in Sweden, along with branch offices in Helsinki
and Oslo. The four Northern European Rutronik offices now employ more than
30 employees in field application engineering, product marketing and sales.
This guarantees optimum design-in support and product advice.

“Extending the Infineon franchise is a further step towards harmonising our
line card across Europe”, explains Markus Krieg, Marketing Director at
Rutronik. “It also confirms the success of our continuous expansion of
application engineering, product marketing and sales in Northern Europe.
This structure enables us to offer our customers not only our comprehensive
product range, but also complete tailored-made solutions. Thanks to our
well-balanced line card, we are in a position to guarantee customers
manufacturer-independent consultancy and a complete range of components for their applications".
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